Hi, I’m Sofi.

I am a Fashion Marketing and Journalism student at the Savannah College of Art and Design with a focus on luxury brand strategy, cultural storytelling, and editorial analysis. My work explores how fashion intersects with art, retail, and consumer experience through both strategic projects and written features.

Through brand case studies, campaign concepts, and editorial writing, I aim to understand how fashion communicates identity, craft, and culture.


About Me

I’m particularly interested in the relationship between fashion, culture, and the evolving ways brands engage audiences today.

Brand Strategy

Luxury Brand Strategy
Consumer Insights & Market Research
Retail & Merchandising Analysis
Trend Forecasting

Creative & Editorial

Editorial Writing
Visual Storytelling
Campaign Development
Creative Direction