Calvin Klein: AI Concept – KELLEY

This project explores a conceptual AI-powered retail experience for Calvin Klein centered around KELLEY AI, a digital styling and fit assistant designed to personalize the customer journey across e-commerce and omnichannel touchpoints. The concept reimagines how artificial intelligence can enhance product discovery, fit confidence, and conversion through intelligent recommendations, seamless digital integration, and elevated customer experience.

Skills Demonstrated: AI Retail Strategy • Digital Innovation • Customer Journey Mapping • UX Concept Development • E-Commerce Personalization • Brand Experience Design