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Loewe × MoMA: Craft in Conversation — Capstone Project

This capstone project explores a conceptual collaboration between Loewe and the Museum of Modern Art in New York. The proposed exhibition highlights contemporary craft and sculptural works inspired by the Loewe Foundation Craft Prize, positioning the brand within a museum context that celebrates material innovation, artistic dialogue, and cultural storytelling.

Skills Demonstrated: Luxury Brand Strategy • Exhibition Concept Development • Cultural Marketing • Visual Storytelling • Consumer Experience Design