Ulla Johnson — Mock Campaign Project

This project explores a conceptual campaign for Ulla Johnson inspired by the brand’s emphasis on craftsmanship, femininity, and natural environments. The campaign concept highlights the relationship between artisanal design and nature, using outdoor locations, soft textures, and organic movement to reflect the brand’s signature aesthetic and storytelling.

Developed through mood boards, shot lists, styling direction, and final campaign imagery, the project demonstrates how visual storytelling and creative direction can communicate brand identity within a fashion advertising campaign.

Skills Demonstrated: Creative Direction • Campaign Development • Brand Analysis • Visual Storytelling • Editorial Styling